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Email Campaign: please complete the below requirements to send an email campaign, and we will connect with you to set up your campaign.

Name of Email Campaign:

Requestor Name:

Requestor Email:

Email campaign send date (if multiple sends list multiple dates and if you don't have an ideal day of the week to send we will utilize the current results to select the optimal day):

Requested time to send (if you do not have a preferred time, we will utilize current results to select the most optimal time):

Proof list (provide email address of the contact(s) who will receive a proof before the campaign is sent):

Approval to send (provide email address of the single Canon contact that will approve the email prior to send):

Audience/List (identify the data source for the target audience whether that be a list, from the database managed by the-salesEDGE or if you would like assistance purchasing a list):

I will provide the list
Use the database managed by the-salesEDGE
I would like assistance purchasing a list

Email send address (identify the email address to send from, if you would like a new address, the-salesEDGE will work with you to set that up.

bicgmarketing@marketing.cusa.canon.com
salessupport@marketing.cusa.canon.com
productionsupport@marketing.cusa.canon.com
federal_solutions@support.cusa.canon.com
Other

Email content (provide in HTML format, or in text and we will work with you to utilize a standard template prebuilt in the email engine; final email copy and sized images can be sent to canon@the-salesEDGE.com):

HTML content will be provided
I will need to build out a template

Subject line (include multiple if multiple sends or if A/B Subject Line testing is required):

Pre-header text (customize the initial text that is visible in the message list area of your recipients’ inboxes. The text should be 50-100 characters and can include placeholders if you would like to personalize this part of your message):

Forward to a Friend (includes a link in the email along with a custom statement like 'Thought to you might be interested in this new product'):

Yes - use standard forward to colleague message
Yes - I would like to customize the message
No - not needed

Reminder email requirements (recommended to send a reminder email to all non-responders using the same content with a new subject line at a minimum of 5 days later):

A/B testing specifications (indicate if testing on the audience, content or subject line should be done):

For all emails, the open/clicks are tracked and can trigger a follow-up from our Sales Development Representative to further engage the prospect in a conversation for the purpose of lead generation.  Same goes for campaigns that utilize a contact me form.  Should you wish to have a prospect that took action receive follow-up, indicate below and we will discuss further.

Yes
No

Standard email campaign metrics are available in the Email Tracking area in the CRM.  Are there any additional campaign reports that are needed?